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HOW WE WORK

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We’ll supply you information…  
What you’ll need to do…
Who are we and why do you need us?  
Choose a suitable remuneration package
How to start your marketing strategy  
From you or commissioned from dinergy*


Our process
What you’ll need to do
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How to brief us
Fill in our Brief Form
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The creative strategy  
Commissioned from dinergy*
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Quote / proposal
dinergy* to execute
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Media proposal
If required dinergy* will execute
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Timing schedule
dinergy* to execute
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Copy and content
Client or dinergy* to execute
Client to sign-off
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Concepts
dinergy* to execute
Client to sign-off
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Mechanical prep
dinergy* to execute
Client to sign-off
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Sign-off
dinergy* to execute
Client to sign-off
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Artwork / production  
dinergy* to execute
Client to sign-off
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Production
dinergy* to execute
Client to sign-off
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START WITH OUR BRIEF FORM  

FIRST, WE NEED A BRIEF

A brief helps to develop trust and understanding between you and dinergy* - and serves as an essential point of reference for both parties. It will form the starting point for your creative team to draw up a clear project specification.
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Above all, the creative brief ensures that important creative issues are considered and questioned before the team starts work. This saves both the client time and money spent unnecessarily by the agency trying to discover through trial and error what the client requirements are. This trial and error becomes costly when charged by the hour. The only person who knows more about your business is you. Do not expect dinergy* to know the “who, what, why and where” of your business (not just yet). Once we begin working with you and have produced a number of projects, this understanding will develop and there won’t be the need for in-depth briefs going forward.

As the marketing material is an extension of your business, completing a brief for it is similar to writing a business plan. This is an agreement about what is to be done and a guide on how it is to be done. The cost estimate is submitted before commencement of the project so that all parties agree on how best to proceed. All communications, whether print, electronic or otherwise benefit from initial planning and the development of a communications strategy and management plan. Getting the right campaign and the results you are after comes down to your ability to brief dinergy* well.Time spent preparing a good brief, creative strategy, cost estimates is time well spent. It saves time and money later.

Above all it will keep your target audience and budgets uppermost in our minds.There are two options here: Client can supply us with a detailed creative strategy and brief.We can help to generate this (if needed a Cost Estimate for scoping the project will be produced at this stage.)Once we have the brief we can write a proposal / cost estimate so that everything is clearly laid out. If the dinergy* proposal is accepted, the project can begin and within a few weeks you will have an excellent creative solution to meet their specific requirements.


THE COST ESTIMATE / PROPOSAL
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The cost estimate or proposal is an agreement about what is to be done and a guide on how it is to be done – it is created from the brief you give us when you complete our BRIEF FORM. A cost estimate is submitted before commencement of the project so that all parties agree on how best to proceed. It clarifies any issues before they arise, including cost and time estimates, and in our experience is arguably the most important phase.

The cost estimate or proposal is followed as closely as possible as this is what both parties agreed upon. By following the cost estimate or proposal it also guarantees that dinergy* sticks to the budget and doesn’t add anything unnecessary or not previously agreed on. By the same token, it also guarantees that you don’t change your mind halfway through the project requiring large tracts of the project to be reconstructed or thrown out. These would be considered additional costs. This applies for all the options below except option 1 & 5 (for those choosing option 5, this is still relevant as it will save time and frustration for both parties) Once the cost estimate or proposal is signed off the process will begin.

PLEASE NOTE:
All work to date will be charged for in full if a project is cancelled by a client after a cost estimate is approved.




CONCEPT DEVELOPMENT
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The Concept Development stage provides an initial number of rough concepts

1. You choose a general direction from the rough concepts scamps we present
2. Generally these have indicative headlines and no body text
3. Do they meet the brief?
4. Which is the one idea you would like dinergy* to flesh out?
5. Would you like to include specific elements from other ideas?
Often clients only know what they want once they see what they don’t want. Even though dinergy* may have met the criteria of the brief, the client may feel the need to change it.  Please advise us now if you would like to look at a completely new direction. This is the cheapest and most efficient time to make changes. Substantial changes at design development stage, subsequent to the concept development, will incur additional costs and production schedule timelines. This should be avoided. If we have missed the brief, these will be at dinergy*’s expense. Approval of one of these ideas at this stage however would mean that client has accepted the concept and wants to continue to more fleshed out designs and artwork. Any changes from this point to the brief will be charged for.
6. Sign-off for Concept development
Copy supply Please supply all copy in Word format. If you are updating information from previous editions, identify the latest version by amending the footer to indicate the year of the publication and date that you have made changes. e.g. International text version 2.If you are supplying fresh copy please follow the same naming convention.If you are completing a template please use the template, as it will usually indicate word limits and other instructions with which you should comply. On completion, use the naming convention as outlined above.This helps everyone involved in the process to be able to track progress and identify the appropriate document.Subheadings Please identify major headings and subheadings. The best way to do this is to supply a printout of your copy to the agency, with heading and subheadings clearly marked. One way of indicating your heading hierarchy is to use the H1, H2, H3 naming convention. Mark-up your copy in red pen.
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2. ROUND 1 DESIGN OPTIONS
Designs are then generated from the approved direction in point 1. Generally there are 3-5 options to select from. Select 1. You may request additional items you like from the other options to be included in the final design. We will endeavour to do so if the design integrity is not compromised. We will discuss this with you at the time. Choose one and sign-off


3. COPYWRITING AND 2ND ROUND DESIGN
Editing
All client-supplied text will require editing and proofing. Corrections to text must be done in Word (track changes), annotated PDF or as a hard copy. No verbal corrections will be accepted as the chance of an error is too great.
Mark-ups
You will usually be asked to read through your copy after it has been edited. Please mark up all copy in red pen, with clear identification of what requires alteration. If you need to introduce a new text section indicate this clearly on the manuscript. If the new text sections are lengthy, accompany the manuscript with a printout of the new section and send an electronic document with clear instructions naming the document and the section it is to be placed in. Alternatively, annotated PDF amends are acceptable
How to check copy:
Follow editorial style conventions
Mark all changes in red pen
Save your document using the naming convention
Submit by due date
Checked all headings for appropriate hierarchy
If you are unsure about how to mark up your changes we can help.
How to check layouts
After your manuscript has been signed off your document will be laid out. This will provide a realistic idea of what the communication piece will look like. Once dinergy* has completed the first draft, a first layout will be sent to you for checking. Sometimes this is supplied in PDF format or as a hard copy printout. Please check that: your text is in the correct place heading and subheadings are correctly indicated no typographical errors have crept in page references are accurate contents and index references are accurate graphics are appropriate to text cover art and text reflects what you want authorisation, disclaimer and other compliance information appears. Please mark all corrections in red on a  printout of the layout and return by the date advised. Delays at this stage will mean production might not be completed in time.

4. FINAL COPY AND LAYOUT APPROVAL
Copy approved or FINAL changes made.You will be requested to authorise progress to the next stage of production by signing off now. Date your approval on the  hard copy or via email. This is your last opportunity to ensure that all your copy is exactly as it should be. Additional text insertions after this sign off add to the cost by incurring additional desktop layout charges. Please check carefully that you have included everything, that there are no typographical errors and that your text is in the correct order before signing off your manuscriptSign off

5. ARTWORK / MECHANICAL PREPARATION
Designs are then translated into artwork using approved copy. This is the 1st set of mechanical preparation and will provide you with the opportunity to check that your changes to the first layout have been made and to indicate any final changes before signing off. You will be requested to authorise progress to the next stage of production by signing off. At this stage it’s a good idea to employ a fresh pair of eyes by asking a colleague to assist.These proofs will be provided to you with the last opportunity to make amendments. ANY CHANGES MADE HEREAFTER, EVEN MINOR, BECOME COSTLY.
Checklist
Have you checked for:
• correct text and text placement?
• correct heading hierarchy?
• typographical errors?
• correct page references?
• correct content and index page references?
• appropriate graphics placement?
• appropriateness of cover art?
• compliance information?
• application forms correctly positioned and attached?
• correct colour?
• correct size?
• deadlines met?
• correct binding?
• correct Illustration and style?
• correct photography and style?

6. IT’S TIME FOR PRODUCTION COST ESTIMATES
Photography, illustration, art direction, image retouching, voice-overs, animation, etc. will quoted. dinergy* will oversee and manage this process. Client will be asked to be present at certain points for approval. These will then go into production, etc. dinergy* manages the production process from concept to execution. We compare suppliers’ quotations, take care of all production requirements and oversee final production.
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7. FINAL ARTWORK STAGE
Where the colour, layout and text are all approved and signed off. No amends to artwork will be included at this point unless re-quoted and approved. The main purpose of checking a printer’s proof, is to make sure that what you get back from the printers or producer is what you sent them. At this stage you should be checking for errors in output only. Things such as proofreading and checking the layout for the desired elements should have already been done by this stage. The proof should be checked against the final laid out draft for correctness.
Colour
Colours should be checked at this stage, although if the document contains spot colours, and the proof is a digital proof, printed in 4-colour process, the colours may not be exact.
Image placement.
‍Check the images are actually in place and in the correct place. Check the text inside images. In complex diagrams, check all of the elements.
Text
Check the beginning and end of each paragraph for position. Check these are in the same place on the printer’s proof as on the signed off draft. If they are not it could be that something is missing, text has reflowed, or fonts may not be exactly the same. If the printer uses a different version of the font, it could cause reflow as subtle as one word dropping off in every 100 pages, but the word could be critical. Also remember to check special characters if used. If a font has been substituted special characters may not be the same. Hyphenation could accidentally be turned on or off. Check it is correct. Check typeface visually to make sure the font is right.
Page order.
‍If possible get an imposed mock-up from the printer and check the page order, or give the printer a properly imposed mock-up with the files.
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Things that cannot be checked on a digital inkjet proof.
Most printers today produce digital inkjet proofs of your layout files via a postscript RIP (Raster Image Processor). Postscript files which contain a mixture of raster data, or pixels, and vector data, or lines, are processed in a RIP, and sent as pixels to output media such as laser printers, inkjet printers or plate makers. Once approved, these ripped files are then sent to the digital plate maker or film-imaging unit. In doing this, the printer makes sure that the same file that was approved via the proof, is used for the final output, ensuring that what you approve at proof stage is what you will see after the document is printed. Spot colour accuracy, metallic inks, dot gain, moiré patterns (patterns caused by incorrect screen angles, or a clash of the printed screen angles with patterns in the image) can be checked on the printing press if required.
Checklist
• colour
• image placement
• text placement
• hyphenation
• typeface
• spot colour


IT ALL STARTS HERE – THE BRIEF FORM

Our Brief Form is hosted by Google. Therefore the information is hosted with google’s end to end encryption with the sophisticated security measure, dinergy* however is not responsible for this security.


Barry Robertson
barry@dinergy.com.au
0434 57 34 34
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Shelly Lazar
shelly@dinergy.com.au
0409 543 455
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www.dinergy.com.au

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