The power of dinergy is apparent in nature’s drive to combine forces that yield patterns of growth and expansion. Dinergy is a natural phenomenon that refers to the dynamic working of opposites in harmonious relationship, separate forces coming together to achieve growth. This principle reflects much about the way we work.
We combine different marketing tools and insights to achieve effective and powerful communication for our clients, helping to fuel the growth of their brands and business.Our thorough understanding of this principle has grown into a distinctive approach that’s exemplary of integrated marketing and delivers exceptional quality, value and results.
Nothing really. Although it may be a relatively new theory - in nature dinergy* is anything but new. Even the simple cell which is the basis of the human body is an ideal example of how dinergy* works - where form and function come together to create the ideal pattern and shape necessary for your existence. United together, millions of cells, all with different purposes, constantly work together to achieve a common goal: Life.
The theory of dinergy* sounds ideal, but what does it really mean?
It’s this simple: If the common goal of dinergy* for the human body is life, then the common goal of dinergy* in advertising is to sell. For example, marketing, research, strategic planning, media objectives and creativity are all very different elements in the mix of any campaign. They all have equal importance and very different roles to play; but with dinergy* they have only one purpose; To achieve the greatest growth for your service, brand or product.
dinergy* is an advertising agency that won't sell you advertisingA digital agency that won’t sell you websitesA direct marketing agency that won’t sell you direct marketingA design studio that won't sell you a brochure.
We have no predisposed loyalty to any one marketing or communications discipline. Our loyalty is only to what will most effectively help our clients achieve their business and marketing objectives.
Essentially we believe that only by understanding the whole can you appreciate the role of the parts. Only by understanding the parts can effectively construct the whole.
