Introduction
Chabad House prides itself in being a strong support for communities and aims to restore hope and dignity to many. A fundraising platform called Miracle Drive was instituted to fund Chabad House and its spectrum of programmes for all age groups.
Today Miracle Drive is claimed to be the biggest charity event in the southern hemisphere raising tens of millions for those in need. dinergy* had the honour of developing all concepts for these fundraising drives for over 10 years–from initial brand strategy to design and production of all collateral.